For more than 80 years, we�ve made it our business to give our customers peace of mind by making their insurance experience easy and convenient.
American Family Insurance understands you are looking for a relationship with a stable and trustworthy company. You want an expert, caring advisor who works toward making your insurance experience easy and convenient. An advisor who ensures there are no unwelcome surprises and peace of mind, especially in your time of need. Our knowledgeable agent advisors provide auto, home, life & annuities, health, business and farm & ranch insurance.
- View the 2011 American Family Insurance Annual Report, available in both multimediaand PDF formats.
- Watch a video of Our Promise to the customers and communities we serve.
- Learn more about why our customers choose us.
American Family Life Insurance
You work hard for all you have. A comfortable home. A car that suits your style. Quality time with the people you love. The list is as unique as your life.
Help protect what matters most � the people and things that make up your dreams � with life insurance from American Family Life Insurance Company.
Contact an American Family agent today to learn more about our life insurance coverage options: term life insurance (including our SimplyProtected Term Life Insurance policy), whole life insurance and universal life insurance.
American Family Life Insurance at a Glance
Life insurance helps give your family a financial foothold in the event of your death.
Term Life Insurance
- Temporary protection to help with a mortgage or other temporary expenses
- 10-, 20- or 30-year level-premium coverage periods
- No cash value
Whole Life Insurance
- Premium guaranteed never to increase
- Lifetime protection that builds cash value
Universal Life Insurance
- Flexible premium
- Flexible death benefit
- Can be issued from birth to age 80
Be sure to ask about possible ways to save on your insurance premiums, including our Auto and Life Discount, available to qualified customers.
Why buy life insurance now?
You may qualify for a lower premium
Your life insurance premium is based, in part, on your age. The sooner you act, the sooner you can take advantage of a lower rate.
To plan for the future
Somewhere down the road, failing health could prevent you from qualifying for life insurance. The time to buy life insurance is while you are in good health.
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