By Catherine Brock - MortgageLoan.com
If Muddy Waters had been a mortgage lender, his biggest hit might've been called the "Cold Calling Blues." If you spend way too much time searching for new customers and come up dry too often, it's likely that you're feeling blue. If so, pick up a new beat by changing the way you look for them.
Collect testimonials and use them often
Customer testimonials can be one of your most powerful mortgage marketing tools. Ask your satisfied customers to describe their experience with you in writing. Select the most relevant, appropriate comments, and get permission to use them in your brochures, online profiles, and sales letters. If possible, attribute these comments with a complete first and last name, occupation, and city and state that the person resides in; this makes a bigger impact on the reader.
Re-evaluate your group memberships
Staying active in networking groups is a must for lenders. Chamber of Commerce groups and professional associations are common choices. It's also smart to seek out membership in groups catering specifically to homeowners, investors, or realtors. Active involvement in real estate investment groups, neighborhood interest groups, and realtor groups, for example, could help you develop a large pool of mortgage marketing leads.
Collaborate with local businesses
Partnering with a local business in a related industry can be a great way to build new relationships. Consider asking a local home improvement contractor, for example, to send a mailing to his customer list that introduces and endorses you and your services. In return, you would provide the same service for the contractor. Be careful to work only with reputable businesses that have a good track record for customer service.
The spotlight's on you to build your reputation and grow your business. By following these tips, you'll no longer need to sing the mortgage marketing blues.
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